The Plan Beyond

— FOUNDER'S LETTER

A personal story.

Built from loss. Built for future.

I was in San Antonio on a business trip when I got the call. It was May 2003, just days after my birthday. My father had fallen ill. By the time the words reached me across the phone line, the diagnosis was already terrifying.

KR TPB
Kulvinder Rastogi
Founder, The Plan Beyond

Co-founder, RMX Industries Pvt. Ltd. (est. 1992)
30+ years in manufacturing and business leadership
Based in Jalandhar & Gurgaon, India

— THE STORY

Three moments

that built this platform

01
SAN ANTONIO, 2003

The call that changed everything

I was in San Antonio on a business trip when I got the call.

 

It was May 2003, just days after my birthday. My father had fallen ill. By the time the words reached me across the phone line, the diagnosis was already terrifying: a terminal brain tumour. I cut the trip short, booked the first flight I could find, and came home. 

 

In the weeks that followed, I did everything a son could do. I took him to the best hospitals in India. I consulted every specialist I could reach. I pushed, and arranged, and hoped with a ferocity that I had never applied to anything before, not to business, not to anything.

 

There was one thing I wanted more than anything else. Not a cure, though I prayed for that too. I wanted to see him walk into his office one more time. Just once. To sit in his chair. To be himself, in the place where he had spent his life building something.

 

That didn’t happen.

Within two months, he was gone. He was sixty-nine years old.

 

And everything he knew went with him.

Not because he didn’t love us. Not because he hadn’t lived a full life worth remembering. But because none of us, not him, not me, not anyone in our family had ever stopped to think that there might come a day when his voice would simply no longer be there.

 

We assumed there would be more time.

 

I have thought about that every day since.

02
APRIL 2021

The phone calls COVID left behind

I remember the phone calls of April 2021.

 

Not one call. The thousands of them, playing out across India, in homes I never visited and families I never met. A phone ringing in a hospital corridor. A nurse’s tired voice. A family on the other end, unprepared. And then silence the kind that doesn’t fill again.

 

What broke so many of us during COVID was not just the scale of what we lost. It was the specific cruelty of how we lost it.

 

People were taken without warning. Rushed into isolation. Separated from the people they loved most, at the moment they needed them most.

 

And in that separation, moments were left incomplete.

 

The father who was admitted on a Tuesday and was gone by Friday, without ever telling his children where he kept the insurance papers. The mother who didn’t get to say, one last time, that she was proud. The husband who had been meaning to record a message for his wife’s birthday and simply ran out of time.

 

I knew exactly what those families were feeling. I had felt it twenty three years earlier, in a hospital in India, watching my father slip away before I could capture a single word of what I wished he had left me.

What broke so many of us during COVID was not just the scale of what we lost. It was the specific cruelty of how we lost it. People were taken without warning. Rushed into isolation. Separated from the people they loved most, at the moment they needed them most.

03
THE QUESTION I SAT WITH

What would I want my sons to have?

I am a businessman. I have spent over forty years building companies, signing agreements, and thinking on balance sheets. I am not, by nature, someone who speaks easily about grief or fear.

 

But when I began building The Plan Beyond, I found myself sitting with something I had been avoiding for a long time.

 

What would I want my sons to have, if I were gone tomorrow?

 

Not my shares. Not my properties. Those are important, yes — and they deserve their own careful planning. But what I kept coming back to was something else entirely. A conversation I never finished with Rishav. Something I wanted Abhinav to know about why I made certain choices. The things I have never said to Radhu, not because I don’t feel them, but because I am a man of my generation and we were not taught to say them out loud.

 

My father never said those things either. Not because he didn’t feel them. But because no one ever handed him a way to do it.

"

In Punjab, we say “Jo gaya, gaya” — what is gone, is gone. My father cannot sit in his office chair. That moment I wanted so desperately for him — it never came. But I can make sure that the people I love will always have my voice.

— Kulvinder Rastogi
Founder · The Plan Beyond
— TRACK RECORD

The foundation behind

this platform

TPB is not a startup built by people learning on the job. It is founded by someone who has spent four decades building and sustaining a real business through changing markets, family transitions, and succession challenges — and who has personally lived the loss this platform is built to prevent.

1992
RMX INDUSTRIES FOUNDED

Hose and reel manufacturing, Jalandhar. Built from inception to a multi-crore operation, selling to customers across India and around the world.

40+
YEARS IN BUSINESS

In commerce since 1986 — first serving in my father’s company for six years, then co-founding RMX in 1992. Through liberalisation, recessions, the pandemic, and generational transition.

2026
THE PLAN BEYOND LAUNCHED

India’s first digital legacy platform built specifically for Indian families, within India’s legal and cultural framework.

— FOUNDER'S COMMITMENTS

What I personally

guarantee

01
Your messages will be delivered

We have built multi-layer trustee verification, redundant notification systems, and institutional continuity arrangements — not as features, but as the foundation of what we are. I will not build something people depend on and leave them exposed. The delivery of what you record is a commitment I take personally.

02
Your privacy is sacred architecture

What you record here is yours alone. No one at TPB can read your messages. No algorithm touches your content. Privacy at TPB is not a policy that a new leadership team can reverse — it is enforced structurally, at the level of the code itself. I have built this so that even I cannot read what you have written.

03
We will still be here

A platform your family depends on must be built to outlast its founder. I have made institutional arrangements so that if anything happens to TPB as a company, your vault and your delivery obligations transfer to a designated custodian. I will not be the reason your family does not receive what you meant for them to have.

Twenty-three years late —

but perhaps, for you,

exactly on time

Leave them your voice. Leave them your words. Leave them the things only you know.

Do it now, while there is still time. Because there is always still time — until, suddenly, there isn’t.